Pulse: The New Science
Published November 3, 2011 | 
The Internet contains the largest repository of human knowledge, interests, and activities ever constructed. Yet this powerful tool is still vastly underutilized. Written by Douglas Hubbard — best-selling author of How to Measure Anything — Pulse shows you how to harness the explosive potential of the Internet and mobile devices to measure data and trends economically and in real time — vital information that traditionally cost millions of dollars and lagged weeks and months behind the actual events being measured.
Pulse uses real-world examples to illustrate how:
Published November 3, 2011 | - A Canadian epidemiologist tracking “flu symptoms” searches on Google is able to track flu outbreaks faster than Canadian health authorities. His success inspired Google’s “Flu Trends” tool.
- Tracking Twitter comments about upcoming movies could reliably predict box office success better than any other method.
- The number of “unemployment” Google searches nationwide tracks very closely to Bureau of Labor Statistics unemployment reports, which releases its data monthly after sampling 60,000 households while Google trends data is available weekly—and for free.
- Tracking Twitter comments produces nearly the same results for consumer confidence and political polls as Gallup polls—except that Twitter results are real time and free.
Updates Coming Soon
Published November 3, 2011 | Is unemployment getting worse or better? Soon, visitors to this site will be able to see “nowcasts” and forecasts of macro economic trends based on the methods described in Pulse.
Contact Info
Hubbard Decision Research
2S410 Canterbury Ct.
Glen Ellyn IL 60137
info@hubbardresearch.com
Phone: (630) 858-2788
Fax: (630) 858-2789
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